2008-04-11T20:44:37+01:00 Brandwatch trawls the Internet looking at news, blogs, forums and social media sites and finding mentions of your brands, companies, products and people (called keywords). false 64 brandwatching_eyes.gif 0 0 0 0 0 0 Magpie; Brandwatch; Brand; Blogpulse; 360biz; Andiamo; Burrelles Luce; Brand Reputation; Brand Reputation Monitoring; Impact Factor; Internet Reputation Management; Millward Brown; New Media Strategies; Internet Reputation Monitoring; Monitoring UGM; Online Reputation Management; Web Reputation; Marketing Monitoring; Buzz Marketing; Share of Voice; User Generated Content; Strategic Brand Management subsection 1 about 9 1 true true <p><strong>You can search using Google and buy using Amazon, but there are more than 50 million blogs and hundreds of thousands of forums on the web in which consumers are telling each other what they think.</strong></p> <p><strong>What do people think of their TVs, their Banks, or their brand of lipstick?</strong> Research shows that if you read what someone else has written about a product you are <strong>80%</strong> likely to believe it compared to <strong>20%</strong> if a company advertises the same fact.</p> <p>The internet has given consumers the power to influence each other - thousands of new blogs are created every day to do just that. At the moment it is very hard for marketers to hear them and get the big picture. We invented Brandwatch to solve this problem.</p> <p>Find out more about our <a href="../../company">company</a>, our <a href="../../brandwatch">products</a> and how they can <a href="../../brandwatch_users">help you</a>, or simply <a href="../../request_more_information">request more information</a>.</p> 2008-09-09T21:49:05+01:00