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  <created-at type="datetime">2008-04-11T20:06:12+01:00</created-at>
  <description>Brandwatch is a social media monitoring tool. It crawls news, blogs, forums and social media sites and analyses what's being said about brands, companies, products  and people</description>
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  <keywords>Magpie; Brandwatch; Brand; Blogpulse; 360biz; Andiamo; Burrelles Luce; Brand Reputation; Brand Reputation Monitoring; Impact Factor; Internet Reputation Management; Millward Brown; New Media Strategies; Internet Reputation Monitoring; Monitoring UGM; Online Reputation Management; Web Reputation; Marketing Monitoring; Buzz Marketing; Share of Voice; User Generated Content; Strategic Brand Management</keywords>
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  <teaser>&lt;p&gt;&lt;strong&gt;&lt;span style="font-size: 1.1em;"&gt;Brandwatch is a Social Media monitoring system. It reads through and summarises what's being said on the web so you don't have to&lt;/span&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;</teaser>
  <text-1>&lt;p&gt;You really don't need more data. On the internet, you have data coming out of your ears. What we all need is relevant information with the hard work taken out of it. This is what Brandwatch is all about. &lt;strong&gt; &lt;/strong&gt;It's the 21st Century answer to a press clippings service&lt;/p&gt;
&lt;p&gt;Take a look at the modules available in Brandwatch:&lt;a href="../../web_dashboard"&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/a&gt;&lt;span style="font-size: 0.9em;"&gt;&lt;a href="../../web_dashboard"&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 0.9em;"&gt;&lt;a href="../../web_dashboard"&gt;Brandwatch Dashboard&lt;/a&gt; | &lt;/span&gt;&lt;span style="font-size: 0.9em; color: #000000;"&gt;&lt;a href="../../brandwatch_answers_and_alerts"&gt;Brandwatch Answers&lt;/a&gt; | &lt;a href="../../influence_analysis"&gt;Brandwatch Influence Analysis&lt;/a&gt; | &lt;a href="../../site_analysis"&gt;Brandwatch Site Analysis&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 1em;"&gt;For the average customer, &lt;strong&gt;Brandwatch pays for itself&lt;/strong&gt; &lt;strong&gt;within the first few weeks&lt;/strong&gt; of the yea&lt;/span&gt;&lt;span style="font-size: 0.9em; color: #333333;"&gt;&lt;span style="font-size: 1.1em;"&gt;r&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 0.9em; color: #333333;"&gt;&lt;span style="font-size: 1.1em;"&gt;To find out more book an &lt;a title="book an online demo" href="../../arrange_demo"&gt;online demonstration.&lt;/a&gt; Or try a &lt;a title="free alert " href="../../free_alerts"&gt;free weekly alert&lt;/a&gt;.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;&lt;span style="font-size: 0.9em; color: #808080;"&gt;&lt;strong&gt;Data showing the change in online sentiment towards Gordon Brown, before and after his party speech.&lt;br /&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;</text-1>
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  <title>What Does Brandwatch Do?</title>
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  <title-metadata>Social media monitoring and reputation management</title-metadata>
  <updated-at type="datetime">2009-04-08T13:51:44+01:00</updated-at>
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