Dashboard Features
The Brandwatch dashboard lets you monitor different types of information to support different business objectives. It quickly provides you with clarity and insight on yours and your competitors' online presence.
The real power of Brandwatch is the ability to read and understand huge volumes of information for you, picking up the sentiment and topics being discussed around your brands. This allows you to target advertising spend, reputation management, find competitive weaknesses and strengths as well as pick up ideas for business development - not to mention cost reduction within overall brand management.
Measures the Buzz
Getting a handle on where and to what extent your brands are being discussed online is not a straightforward business. Brandwatch has the power to measure continuously the volume of buzz made by your brand and show critically how your online performance compares to that of your competitors.
Understands Sentiment
Understand the on-the-ground sentiment held towards your brands and compare it with others. As well as giving you an overall sentiment score, Brandwatch gives you the sentiment for each topic related to your brand.
Monitors the Industry
You can define your industry group and Brandwatch will deliver day-by-day competitor comparisons, as well as benchmarking you against the industry averages.
Pulls out Topics
In what context does your brand surface? Brandwatch features a powerful Topic Extractor that automatically reads through all the millions of new mentions every day and tells you what topics people are talking about when they mention your brand.
Filters
From the dashboard you can filter the data by sentiment, revealing quickly where you and your competitor's strengths and weaknesses are. Filter by site type and credibility and be taken directly to where the most influential chatter is emerging from.
Gets to the Source
Brandwatch is constantly picking up new brand mentions, processing the information and filtering out spam. It is continuously analysing this data, applying sentiment and site credibility to each mention. The user gets clean, focused results.
Alerts
With minimal effort you can keep on top of the most relevant statistical information on any brands. Alerts will highlight significant changes to your brand, a shift in sentiment or change in volume.
