Finance

With a large amount of off line press talking about bank charges, the banks Brand Manager had a particular interest in finding out what the online world was saying about them.

The marketing team set out to analyse the masses of chaos found on the internet, however were aware that this was both a costly and time consuming project.

They turned to Brandwatch to help them get an immediate handle on this new form of media. The results powerfully indicated that the bank was under represented online in relation to its market share; greater noise was found around their competitors whilst their product set proved inferior to that of their clients. This valuable information was highlighted within two days of using Brandwatch. Within one month a marketing campaign was detailed and executed.

The bank continues to be aware of their online presence and have invested in developing on-line discussion and communication forums. This has lead to a disproportionately larger online brand presence resulting in greater market share and profitability.

If you would like to know more about Brandwatch, then please do contact us or book an online demo. You can also take advantage of our free weekly update on any brand.