Influence Analysis
Brandwatch Influence Analysis allows you to indentify people and/or sites that have an impact on your products, services, organisation, brands or industry.
This delivers immediate benefits for both proactive and reactive engagement strategies in both on-line and off-line media.
Influence is often a subjective measure, as business and personal relationships (which cannot be measured) can come into play. Up until now, this has meant it has often been an art, not a science, when trying to identify influencers from information on the Internet.
This is where Brandwatch Influence Analysis is extremely powerful – it has the ability to find people and sites which exert influence depending on your criteria. Using measures such as sentiment (i.e. are they positive or negative towards you), credibility, citations, links and reach of audience, Brandwatch will suggest influencers for you to engage with.
Using the on-going tracking, Brandwatch can then monitor the effectiveness of any engagement to see how their influence works directly in your market.
The Brandwatch Influence Analysis gives you the ability to:
- Identify people, organisations and web sites who exert influence
- Rank and filter according to your preferences and measures
- Look across news, blogs and forums to identify influencers
- Track the impact of any engagement on-line
If you would like to know more about Brandwatch, then please contact us or book an online demonstration. You can also take advantage of our free weekly update on any brand.
Detail of the Brandwatch dashboard identifying topics and tracking the buzz they are generating over time.
