Mark Heeley
Non-executive Chairman
A graduate of Durham University, Mark was the founder in 1990 of London advertising agency Claydon Heeley, which was built from scratch to become a significant player in brand advertising. It was subsequently sold to Omnicom in 2001.
Mark was founder in 2000 and Non-Executive Director of Improveline.com, a baby of the dotcom era and heavily subscribed by 1st mover venture capital fever. The model was adapted to clicks and mortar and with the development of an online insurance facilitation model, soon became profitable. Key VCs were Advent and Alta Berkeley. It was sold to its biggest competitor Homeserve plc in December 2005.
Non-executive Director since 2001 of Hometrack, Europe's most respected AVM (automatic valuation model) property business (www.hometrack.co.uk). Mark joined the Brandwatch board in early 2007.
