Market Researchers
If someone had told you 10 years ago that you could have unlimited access to a set of customers who would give you their feedback for free, you would probably think they were mad – or trying to con you.
However, with the advent of social media, this is now the case. Forums and discussion groups are awash with both positive and negative feedback – as well as suggestions on how things could be improved, features they would like to see and comparisons with the competition.
By tracking and analysing the rich feedback available on both traditional and social media, organisations can tap in directly to their target market and customer base to discover the positive and negative feedback, the wants and frustrations and the reasons they purchased in the first place.
• Get direct customer feedback from forums, blogs and social media sites
• Save time by extracting industry topics and trends
• Perform rapid and cost effective competitive and industry research
If you would like to know more about Brandwatch, then please contact us or book an online demonstration. You can also take advantage of our free weekly update on any brand.
