2008-04-29T20:24:10+01:00
Brandwatch trawls the Internet looking at news, blogs, forums and social media sites and finding mentions of your brands, companies, products and people (called keywords).
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Magpie; Brandwatch; Brand; Blogpulse; 360biz; Andiamo; Burrelles Luce; Brand Reputation; Brand Reputation Monitoring; Impact Factor; Internet Reputation Management; Millward Brown; New Media Strategies; Internet Reputation Monitoring; Monitoring UGM; Online Reputation Management; Web Reputation; Marketing Monitoring; Buzz Marketing; Share of Voice; User Generated Content; Strategic Brand Management
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<p><strong>Whether your role is within a marketing agency or the marketing department of an organisation, you will face a number of similar challenges. You need to find the right audience and get the right message to them.</strong></p>
<p>The savviest web marketeers need to know where their brands and products are being reviewed, discussed and opined on. That’s where Brandwatch can give you the edge. Its powerful software is out there 24x7 tracking, analysing and informing you of new mentions pertinent to your company brand or product.</p>
<p>Knowing where, what and who is talking about your stuff can provide vital insight into online strategic development. Use the data to evaluate the impact of online or offline advertising. Use it to better understand the language used by your most influential customers and feed this into your keyword purchasing strategy.</p>
<p><strong>• Immediately find the key influencers in your target market<br /></strong><strong>• </strong><strong>Quickly perform competitive analysis <br /></strong><strong>• </strong><strong>Rapidly gain insight into your target audience<br /></strong><strong>• </strong><strong>Keep track of campaign effectiveness and make the right choices<br /></strong><strong>• </strong><strong>Rapidly identify where and how to advertise online</strong></p>
<p><span style="font-size: 0.9em; color: #333333;"><br />If you would like to know more about Brandwatch then please do <a title="contact brandwatch" href="../../contact">contact us</a> or book an <a title="book an online demo" href="../../arrange_demo">online demo</a>. You can also take advantage of our <a title="free alert " href="../../free_alerts">free weekly update</a> on any brand.</span></p>
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Marketing Teams
Online Reputation Management for Marketers and Advertisers
2008-09-29T16:34:50+01:00