Pharmaceuticals

A major pharmaceutical company was launching a new drug treatment for Attention Deficit Hyperactivity Order (ADHD). It wanted to find out how the drug was being received by both physicians and patients.

With manual processes and interventions proving both timely and costly, they turned to Brandwatch to gather essential information around the drug's impact out there. It became clear that numerous ADHD communities had formed online. Brandwatch was able to continuously gather reaction and user-experience from blogs and forums, thus providing invaluable and constant on-the-ground testimony.

Brandwatch presented this powerful data within a single dashboard view, highlighting the most talked about topics whilst matching the sentiment of the mentions. This provided an immediate forum of valid views of which to both target and act upon.

The client’s project timescales and initial PR budget allocated were halved. Armed with the knowledge fed to them by consumers via Brandwatch, actions were put into place to ensure continuing success of their new product.

If you would like to know more about Brandwatch, then please do contact us or book an online demo. You can also take advantage of our free weekly update on any brand.