2008-08-27T18:53:44+01:00 false 147 brand_manager.png 0 0 0 0 0 0 subsection 83 product_and_brand_managers 5 1 true true <p><strong>Today, you simply cannot undertake a comprehensive brand development strategy without understanding and measuring online brand profile.</strong></p> <p>Brand and Product managers have a number of complex roles to fulfil in their organisations. Not only do they have to look backwards to ensure their brands and products are reflected in a positive and constructive light, they also need to look to the future. This has to be done not only for their own brands and products, but also the competition.</p> <p>Today, you simply cannot undertake a comprehensive brand development strategy without understanding and measuring online brand profile.</p> <p>Brandwatch is your immediate gateway to the most influential and relevant blogs, forums and news sites. These sites provide you with the cultural insight necessary to drive a powerful sales and marketing strategy.</p> <p>Brandwatch can help you answer questions like: where on the web is the brand causing discussion? What topic / features / failures are generating discussion? Who are the leaders of this discussion? How influential is the material? Which competitors are most present online and why?</p> <p><strong>&bull; Get product and brand feedback from the largest user community on the planet<br /></strong><strong>&bull; </strong><strong>Find out who people really consider to be your competition<br /></strong><strong>&bull; </strong><strong>Identify key influencers for your brands and products<br /></strong><strong>&bull; </strong><strong>Speed market research and competitive analysis<br /></strong><strong>&bull; </strong><strong>Track what people think and feel about your products and brands</strong></p> <p><span style="font-size: 0.9em; color: #333333;"><br />If you would like to know more about how Brandwatch can support your product and brand development strategies, please <a title="contact brandwatch" href="../../contact">contact us</a> or book an <a title="book an online demo" href="../../arrange_demo">online demonstration.</a> You can also take advantage of our <a title="free alert " href="../../free_alerts">free weekly update</a> on any brand.</span></p> brand_manager.png 2008-09-03T11:28:47+01:00