Product Releases

Brandwatch 3.8 | Released Dec 2008
"Users can now create their own Brands and their own Trends"

• All graphs have a 'smoothing' option, which helps identify interesting data points
• For each web page where your brand is mentioned, we now highlight the words which match your brand
• More performance enhancements make the interface even more responsive

On the Crawler side:

• Brandwatch now covers Twitter, Facebook, Bebo, YouTube (and other video sites), TripAdvisor and Amazon reviews
• New smart logic identifies the date of pages, so that mentions are timestamped accurately
• Classifiers have been added for many new Brand industries
• Behind the scenes enhancements have further increased the Crawler's coverage

Also, Brandwatch is now going multilingual - with Brazilian Portuguese our first supported foreign language. We have also released a simple API which lets you integrate Brandwatch with your own systems, and we have started work on a brand new reporting framework - more to be released about this soon.

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Brandwatch 3.7  | Released Sep 2008
"More useful information, data downloads, more interactivity"

New features for 3.7 include:

• Answers: reports giving you crucial information about brands, in one click
• Top Domains: show which sites talk most about your brand, and how much
• Site Analysis: tells you how much the top sites talk about you and your competitors
• Quick Downloads: in CSV or Excel format of the data behind any element of the interface
• Data Export: enabling users to download Brandwatch raw data, for offline processing

• Users can rename, edit and delete Trends
• Users can edit their brand subscriptions
• Graphs are more interactive- popups on data points 
• We use more advanced logic for brand matching

If you would like to know more about Brandwatch, then please contact us or book an online demo. You can also take advantage of our free weekly update on any brand.

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Brandwatch 3.6  | Released May 2008
"More sources, faster interface, more topic types, email alerts"

• New, slicker navigation based on autocomplete drop-down menus and user-defined brand groups
• Integration of 'onebrand' screen and 'mybrands' gives enhanced ability to compare brands over time
• New topic types are supported including locations, people, organisations
• Topics can now be graphed over time 
• Users can subscribe to weekly alerts, to keep up-to-date with what is new about their brands
• Faster interface making use of Ajax techniques
• Over twice the number of sources

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Brandwatch 3.5 | Released Nov 2007
"Topics, markup tool, extended archive"

• 'Onebrand' screen with its key indicators (number of mentions, overall sentiment), headlines from the previous day, biggest and fastest growing topics, and top domains
• Topics are automatically identified from recent mentions, users can drill down to each topic's actual mentions
• Archive extended to 6 months
• Markup tool for resellers to give feedback on accuracy of data which has helped improve and train the classifiers

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Brandwatch 3.4 | Released May 2007
"Data comparison and drill down and searching of data."

• 'Mybrands' screen gives an overview of all your brands' performance, with a graph to compare them over time
• Each brand has a number of mentions, with breakdown by sentiment, site type and site credibility
• Ability to filter by sentiment, site type, site credibility and date range (3-month archive)
• Ability to drill down to a brand's actual mentions, each mention having
• A summary, sentiment, site type and credibility
• Ability to search within a brand's mentions