PR & Reputation Managers
Today, the effect of PR strategies cannot be measured in newspaper column inches alone. The real impact of PR activity happens online - as blog posts, forum discussions and news items.
Reputations are hard won but easily destroyed. It is well understood that consumer to consumer advocacy, either positive or negative, is heeded more than mass marketing.
Whilst control of the internet is not possible, you can be kept informed, forewarned and abreast of relevant information circling the web.
This is where Brandwatch comes in, tracking online posts and blogs on a daily basis and giving you an overview measurement of the amount of buzz, and the most important and fastest rising topics. At its most basic level, Brandwatch is a super-charged media monitoring service.
This enables you to fine tune your PR and Reputation Management activity, potentially save money and, often more importantly, protect and enhance reputation.
• Get control and measurement of your clients' reputations
• Ensure you maintain your share of voice in the media (both mainstream and social media)
• Get early warning radar for positive and negative stories
• Save time and cost by identifying key influencers for PR activity
• Track and measure the effectiveness of your PR
If you would like to know more about Brandwatch, then please contact us or book an online demonstration. You can also take advantage of our free weekly update on any brand.
