Pulls out Topics
In what context does your brand surface? Brandwatch features a powerful Topic Extractor that automatically reads through all the millions of new mentions every day and tells you what topics people are talking about when they mention your brand.
It finds you the biggest, newest and fastest growing Topics, and helps further by sub-categorising them into types (Keyphrases, Locations, People, and Organisations).
For users, like Brand Managers who are aware of up and coming PR and Advertising campaigns, and wish to track their success, 'Topics' can also be manually added to the system by the Brandwatch Analysts. This enables you to monitor related comment and its sentiment towards a campaign easily, and chart this valuable data over time.
