Social Media Analytics

Social Media Analytics (or Social Media Measurement) is the measurement and analysis of the information available on “Social Media” such as blogs, forums, wikis, photo and video sharing sites, message boards – any user generated content.
 Social Media is typically created by unpaid users of free web services (although this is not always the case) and has a clear distinction from traditional media in that it invites conversation, feedback and opinion. Social Media is often a conversation that evolves as more people join.

The line between mainstream and social media is blurred nowadays, with many traditional news and information sites also providing blogs, forums, message boards and discussion groups. A great example of this is the BBC – where they have their “professional journalist” spark a debate with a simple blog entry.

Social Media is gaining influence all the time, with a new generation of Social Networkers becoming consumers and entering the workplace. eMarketer’s research states that by May 2008, over two thirds of the US population would have read a blog. Importantly, Synovate found that 65% of people read blogs to get an opinion.

Social Media and the Social Web have a bearing on all types of marketing communications, regardless of whether your business is business-to-business, business-to-consumer, a charity or a government department. People can now express opinions and views that cannot be controlled or restricted. Importantly, they can also share these views with the entire planet.

If you would like to know more about how Brandwatch measures and analyses the information available accross Social Media, then please do contact us or book an online demo.