Technical Components
Crawler
The crawler is the starting point of the whole Brandwatch architecture. Its job is to gather data which is then passed into the Brandwatch analysis pipeline.
Brand Matcher
The brand matcher processes all pages found by the Crawler, by matching them against the Brandwatch brand dictionary.
Classifiers
The Industry Classifier determines what industry the mention belongs to. The Sentiment Classifier assigns the sentiment.
Topic Extractor
The Topic Extractor determines whether a mention picked up, contains topics that are new to a particular brand or industry.
