Technical Components

Crawler

Crawler

The crawler is the starting point of the whole Brandwatch architecture. Its job is to gather data which is then passed into the Brandwatch analysis pipeline.
Brand Matcher

Brand Matcher

The brand matcher processes all pages found by the Crawler, by matching them against the Brandwatch brand dictionary.
Classifiers

Classifiers

The Industry Classifier determines what industry the mention belongs to. The Sentiment Classifier assigns the sentiment.
Topic Extractor

Topic Extractor

The Topic Extractor determines whether a mention picked up, contains topics that are new to a particular brand or industry.
The Dashboard

The Dashboard

This is the interface that enables you, the customer, to analyze and drill down into the data.