Brandwatch Technology
The key strength of Brandwatch is the technology it uses!
Brandwatch uses familiar components such as its own search engine to find content, it then uses complex components involving Artificial Intelligence and Natural Language Processing to perform deep analytics on that information.
The main components of Brandwatch are:
- Web Crawler (or Spider) – this is our own search engine – a vital analytics tool that avoids data needing to be purchased or “borrowed” from someone else’s search engine (which they get annoyed about eventually).
- Matching Engine – once you find the information, matching it accurately is the most important item in terms of saving a user’s time. Brandwatch users do not want to trawl through thousands of articles that are not related, so we use Artificial Intelligence to teach Brandwatch things such as the difference between “Apple” the well known Brand and “Apple” the fruit.
- Topic Extractor – saves our users hours of time reading through millions of documents to pull out common topics and the locations, organisations and people which get mentioned in the chat about your brand. Using advanced Natural Language Processing Brandwatch does the work of hundreds of people in minutes.
- Sentiment Classifier - works out if the author likes or dislikes the subject matter, meaning you get to know how people “feel” about your brands, products, organisation or people, and, have the metrics to support it.
- Brandwatch Index – is a massive database of all the information held in Brandwatch. This index is constantly updating, making it a valuable research tool for users to access 24x7.
Brandwatch is hosted in multiple data centres to provide an average up-time of 99% since its launch in 2007.
If you would like to know more about Brandwatch, then please contact us or book an online demonstration. You can also take advantage of our free weekly update on any brand.
